Barneys New York and Lexus Unite for Holiday Sales Campaign
December is underway, which means tis the season for scouting for holiday sales and wrapping gifts for those we love. Lexus has always been quick to bring out the big red bows and deck the cars, but this year, the automaker is making the season bright with the help of another luxury brand: Barneys New York.
For the 2016 Lexus December to Remember sales event, Lexus is teaming up with the New York-based handbag and designer-clothing store to spice things up a bit. To start, in its “Racetrack” ad, Lexus prominently featured an adorable penguin playing with a toy car, which then transformed into a very real and very stylish Lexus model. You can see the commercial above. Barneys New York is echoing that ad by setting up a beautiful bejeweled window display, one with tiny Lexus model cars racing around a slot-car track and cute penguins in the background. There is also a custom soundtrack for the display. To add to the fun, Barneys will have a limited supply of remote-controlled Lexus toys that shoppers can actually buy online, through their mailer or at either the New York or Beverly Hills franchises.
At the same time, shoppers visiting the Lexus LX SUV displayed in the Beverly Hills store will be entered to win a special Barneys gift card. Those who visit Lexus showrooms will also get a chance to win the gift card. The grand prize is really something: a $10,000 Barneys New York gift card, plus travel, accommodations and the aid of a personal shopper inside the retailer!
The December to Remember Sales event will end on January 4, so make sure you take advantage of it if you’re visiting New York or Beverly Hills for the holidays. And be sure to visit our Lexus dealership in Margate, FL, to see and test-drive the Lexus LX, IS, RC F and more!