Lexus has always been a brand with a focus on quality of life. As a luxury-car brand, its very existence is based on improving customer driving experiences (for proof, test-drive the 2016 Lexus IS), and through its involvement in special occurrences like the annual Lexus Gran Fondo gourmet cycling event and the CFDA + LEXUS FASHION* INITIATIVE for sustainable design, it continues to promote a better world for all. The company is continuing this trend with a new season of “It Got Better” on its L/Studio digital content network. Check out the first episode above!
Lexus has long been in touch with the interests and activities of young, adventurous luxury shoppers and travelers. From its sleek and vibrant Lexus IS sedans designed with young professionals in mind to its advanced Lexus Enform infotainment system to its L/Studio digital TV network, Lexus works to stay at the crossroads of luxury and daily life. We’ve also previously reported on the Lexus Design Awards. Now Lexus is continuing this trend with a brand-new cycling and gourmet food event taking place on Memorial Day weekend.
Lexus pointed the spotlight at two brand-new luxury vehicles at the Big Apple’s big car show, and they quickly became the talk of the day. The Lexus 500 coupe and its 500h hybrid counterpart were on display among the 21 Lexus models at the 2016 New York International Auto Show. Talk about a sight for sore eyes!
Luxury-car shoppers and brand fans know that Lexus vehicles are an excellent combination of longevity and sophisticated style, so this next bit of news should come as no surprise. Kelley Blue Book has just announced the winners of its 2016 Brand Image Awards, and Lexus has taken top honors in its categories.
The Men’s College Basketball Tournament is about to begin again. Each year, sports fans flock to Yahoo Sports to create their brackets and fuel their enthusiasm for the big b-ball tourney. As a presenting sponsor of the Yahoo Sports Tourney Pick’em this year, luxury automaker Lexus is getting into the spirit of the season. The company will run special display, video and native advertising, a new game featuring the stunning Lexus GS F and a unique opportunity to win an amazing prize.