Lexus Launches Bracket Challenge for Men’s College Basketball Tournament
The Men’s College Basketball Tournament is about to begin again. Each year, sports fans flock to Yahoo Sports to create their brackets and fuel their enthusiasm for the big b-ball tourney. As a presenting sponsor of the Yahoo Sports Tourney Pick’em this year, luxury automaker Lexus is getting into the spirit of the season. The company will run special display, video and native advertising, a new game featuring the stunning Lexus GS F and a unique opportunity to win an amazing prize.
“Working with Yahoo, we have the opportunity to engage millions of college basketball fans and highlight the Lexus GS F,” Brian Bolain, Lexus general manager of consumer and product marketing, declared in a press release. “A car that goes 0-60 in 4.5 seconds deserves the spotlight while we give fans a fun and fast way to get into the games this month.”
Lexus is launching “GS F the Bracket,” a special, custom-branded game based on college basketball. Beginning on March 13, fans like you can sign up on the official website. Then, each round, you can predict which matchup will garner a combined 60 points the fastest. You can keep track of how you’re doing on the Scoreboard. Each round, you can make a new prediction and try to start a winning streak, which is erased if you forget to make a pick or choose incorrectly.
The winner of GS F the Bracket will win the incredible Grand Prize: a Lexus GS F-inspired vacation! You’ll get a 3-day/2-night trip to your choice of either Miami or Los Angeles, with round-trip airfare for you and a guest, as well as hotel accommodations for two nights. You’ll also, of course, get a Lexus GS F to drive around while you’re there.
Be sure to get involved in GS F the Bracket when it opens up next week so you can win that amazing vacation! Of course, if you’d like to buy or lease a Lexus GS F and drive it as much as you want, all you have to do is pay a visit to our Lexus dealership near Boca Raton, FL. We’d be happy to sell you one!
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