2016 Lexus Gran Fondo event

Lexus has long been in touch with the interests and activities of young, adventurous luxury shoppers and travelers. From its sleek and vibrant Lexus IS sedans designed with young professionals in mind to its advanced Lexus Enform infotainment system to its L/Studio digital TV network, Lexus works to stay at the crossroads of luxury and daily life. We’ve also previously reported on the Lexus Design Awards. Now Lexus is continuing this trend with a brand-new cycling and gourmet food event taking place on Memorial Day weekend.

The first-annual Lexus Gran Fondo will be held from Friday, May 27 to Monday, May 30. The event, which can be translated to “Big Ride” in Italian, is a huge cycling event featuring scenic biking routes, thousands of cyclists, fine wine and delicious cuisine. The first Gran Fondo was held in Cesenatico, Italy, on July 12, 1970, and since then it’s become a major phenomenon in Europe, recently exploding in popularity in the United States as well. Lexus is getting into the spirit with its first foray in the Gran Fondo world, which this year takes place in Cape Cod, MA.

Thousands of bicyclists will gather for the luxury cycling and gourmet food extravaganza. Athletes will definitely be entertained, riding on their choice of a 28-, 50- or 100-mile course, with the latter course led by Lexus Cycling Master Christian Vande Velde, a world-class professional cyclist. Foodies and tourists, meanwhile, will enjoy delectable cuisine, Cape Cod tours and tastings from Tennessee-favorite Blackberry Farm. Additional festivities include a celebratory dinner at the Chatham Bars Inn, picnicking and Cape Cod tours, a beach party and more.

Tickets to the Lexus Gran Fondo are on sale ahead of Memorial Day. Complimentary transport from Boston to Cape Cod (and back again) will be provided for all cyclists and up to two guests. Don’t miss your chance to be a part of Lexus history!